Who Really Cares?
Those of us who invest deeply into our products and services can feel at a loss sometimes when the people we’re trying to reach don’t seem to care like we do. I mean, doesn’t every person on the planet wake up in the morning thinking about face cream [aka insert your product or service here], …
The Process – Ugly & Beautiful
Imagine you’re standing beneath a canopy of fluorescent lights. In front of you, rows of cereal boxes are neatly arranged. You locate the one you’re here to buy, pick up the box and head to the register. You pay, kindly tell the courtesy clerk to keep their plastic bag (so environmentally-conscious of you!) and carry …
Profit is Bottled at the Source
We’ve all called a company and been met by an automated system that seems to transfer us in circles before putting us on hold or asking us to leave a voicemail blundstoneprezzi borsalamilanesa donkeywinkekatze akuschuhe akuschuhe akutrekkingshop chilloutsmutze gabssaldi lecopavillon saldigeox geoxoutlet 24hbottle gabssaldi and-camicie blundstoneprezzi that never gets answered. I get it, companies are …