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G’day! Can you believe September is over already? Some of my friends are already telling me they’ve planned what they’re gonna get their loved ones as Christmas gifts and during the Black Friday spoiling season.  I laughed initially because the holidays seem so far away. But when I look at the calendar, I realized…nike air …

3 Proven Ways For Ecommerce Brands To Increase ROAS

Do you need to find new ways of decreasing customer acquisition cost (CAC), generating more profit and increasing revenue for your ecommerce brand? There are three proven practices to increase return on ad spend (ROAS) without optimizing, over complicating, or even touching your Facebook and Google Ad campaigns.nfl fantasy football best couples sex toys adidas …

Tone Of Voice: It’s not what you say, it’s how you say it

Usually hearing “It’s not what you say, it’s how you say it.” from my parents when I was a kid, meant I was in trouble, and I was in the doghouse. Instead when I’m sharing this with you now, in much different context, and it also applies to your digital marketing strategy! Your “tone of …

What a recent web presence audit revealed about a 50+ year old law firm

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The Process – Ugly & Beautiful

Imagine you’re standing beneath a canopy of fluorescent lights. In front of you, rows of cereal boxes are neatly arranged. You locate the one you’re here to buy, pick up the box and head to the register. You pay, kindly tell the courtesy clerk to keep their plastic bag (so environmentally-conscious of you!) and carry …

Social Media Frequency: Quality Or Quantity?

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Social Media Is Misunderstood

Social Media platforms such as Facebook, Instagram and Twitter were built for digital social engagement. This might sound like a, well duh moment, but social engagement means two-way communication. It does not mean using your social channels as a billboard to offer promotions to buy your product. It means interacting and exchanging dialogue with others. …