Wooten Kimbrough

Industry: Personal Injury Law

50 Years As Your Orlando Personal Injury Attorneys

Brand Strategy

Wooten Kimbrough has a rich history in the city of Orlando as purpose-driven personal injury law firm. The integrity and tradition of the firm dates back to 1966. We combined a modern approach with classical values of the founders of the firm to deliver a one-of-a-kind brand and online experience, prepping the firm for digital marketing strategy.

An Iconic Brand

Brand awareness

Our goal was bringing Wooten Kimbrough out of the unwelcoming stereotype often associated with law firms. Our goal was creating a modern brand that resonated with modern style, making the firm more approachable to all demographics.

Web Property

conversion optimized platform

Similar to the brand, our goal was creating a welcoming experience for visitors, leaning on the history, credibility and integrity of the firm for an informative user experience. We wanted to bring a touch of personality from each attorney, from their headshot images to their bios, to show the human to human side of helping clients through their difficult time. We believe this approach is what will improve conversion over the long haul.